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Americans Love Their Phones

We spend over $155 billion each year on wireless phones, data and service. There are month long waiting lists for the newest and coolest devices. People even go to the extremes of sleeping in front of stores awaiting the arrival of a new mobile phone to the market. Mobile phones are increasingly becoming more and more powerful and giving people an unlimited gateway to interact with the world around them.

Cell phones have become the center of our lives. They provide us with entertainment and offer valuable information and data for personal and business applications. A cell phone represents a connection to our friends, family and loved ones. It allows us to venture into the unknown while still feeling protected and secure. Mobile devices represent the digital embodiment of a guardian that is always there and, hopefully, always on.

In Short:

• Cell phones are very personal to their user
• They are portable and carried on our persons 95% of the time
• A majority of them are connected to the internet
• They are frequently checked

If there was ever a listing of the top 5 electronic devices to be used as a medium for getting a message across, the cell phone would be listed at number 1...

All 5 times!