Enjoy the ultimate in flexibility by sending a marketing text to a small group or a large gathering of customers.
Text marketing is one of the most effective digital marketing strategies to connect with your target audience. Most consumers rather engage via text messaging than through emails and website contact forms.
Using the right text keywords makes a huge difference in the success of a text messaging campaign.
Text message marketing represents a general digital marketing strategy that incorporates many of the same elements that make other types of digital marketing strategies successful. Customers and subscribers to email newsletters permit businesses to send text messages that promote products, services, and special events.
Texting has changed the way businesses interact with customers. Although emails and social media sites remain effective ways to stay in touch with both loyal and potential customers, a growing number of businesses of all sizes have devoted at least a part of their marketing budgets to text messaging.
At Express Text, we work with a technology called that enhances the power of traditional text marketing. As with any type of text message marketing service, we must gain permission from regular customers and customer prospects to send out text messages. Text messages cannot be more than 160 characters. Longer messages become abruptly cut off, and the characters run into a second message that makes it difficult to understand the message.
The first step for sending a text message involves creating a text word. A text word represents a word or a short phrase that the recipients of your text can send as a short code or a phone number to opt into receiving messages. Your text word attracts a growing list of subscribers.
The second step is to grow your list. You can create a new list from scratch or import a list of subscribers from another text message marketing campaign. Remember to send a text marketing message to people that have agreed to receive the messages.
Text marketing is one of the easiest ways to reach customers in real-time.
This is just one of the many benefits of adopting a strategy managed by a text message marketing service.
Your regular customers make frequent purchases at your business, as well as offer feedback that helps you improve the quality of your products and services. For a successful launch of aprogram managed by our text message marketing service, you want to target the 20 percent of your customers that generate 80 percent of your sales. Focusing on your loyal customers gives you time to refine your text message marketing program for reaching potential customers of your business.
As a business owner or operator, you hear a lot of sayings that apply to operations. "Location, location, location" is a common saying that means finding the best spot to open a business. "Timing is everything" is another saying that applies to text message marketing. Treat text marketing like you treat phone calls: Send out texts only between the hours of 8am and 9pm. Avoid text marketing around traditional meal times, as well as focus your strategyon weekends when most consumers are off work.
Improve how you engage with your customers by including a strategically placed call to action linkswithin text messages.
Here are a few examples of direct calls to action:
Text marketing is the most effective way to invoke the classic promotional line, "The sale is for a limited time only."
You do not have to ask your customers to opt-in for a promotion just via a text message. You should leverage other opt-in opportunities to optimize the success ofa text message marketing campaign.
At Express Text, we receive a large number of questions from interested potential customers concerning our text message marketing services.
Let's look at four of the most common questions that we answer.
Work with us to attract more customers to your business by using a proven text marketing technology.