Store more detailed information about the contacts in your account. ExpressText can create customized campaigns that correspond to the individual information you have stored for your campaign.
Utilize different metrics such as: first and last name for customized messages.
Send birthday greetings to specific members in your account.
Organize a massive campaign based on geographic location, income, gender, likes and interest, marital status, anniversary date plus more.
ExpressText can accommodate your needs for any specific variable that you can think of to make your marketing campaigns more precise.